To begin with, we should tell you that GoodCharacter.com is a project of our company, Live Wire Media / Elkind+Sweet Communications, Inc. The company was born in 1987, when we created and produced a PBS TV series called “The Power of Choice.” It started out simply to be a one-hour TV special for teens about making good choices. But then, as in any good story, it changed. It changed because a lot of people saw our TV special and liked it. Loved it, actually, and they wanted more. So, with generous funding from Nestle Foods, and the PBS programming muscle of WNET-Thirteen, New York, we embarked on a marvelous adventure that resulted in a 12-part television series that changed our lives, and, we are told, the lives of a good many high school kids, as well.